What Is Natural Link Building and Why It Matters Natural link building is the process of earning backlinks organically because your content is valuable, not because you begged, paid, or...
How Google's AI Is Changing the Game In the last two years, Google's AI technology has dramatically evolved. With systems like BERT, MUM, and SGE, the search engine no longer...
What Is User Generated Content and Why It Matters User generated content, or UGC for short, is any content created by your audience rather than your brand. It can include...
Why Backlink Quality Matters More Than Quantity Once upon a time in SEO land, getting thousands of backlinks, no matter where they came from, would skyrocket your rankings. Sadly—or thankfully—that...
Anchor Text Is the Silent MVP of Link Building Most marketers obsess over the number of backlinks. Fair. But what’s often ignored is the *anchor text*—the clickable words that hold...
Why Backlink Audits Are Essential for SEO Health Backlinks are like votes of confidence for your website, but not all votes are good. If your site has too many spammy...
Understanding the Concepts Relevance vs Authority When it comes to backlinks, two words dominate the conversation: relevance and authority. Relevance is how closely a linking page’s content matches your topic....
Can Wix Websites Still Earn Good Money From AdSense In 2025 When people think about making money with AdSense, Wix isn’t always the first platform that comes to mind. But...
What Is Backlink Overoptimization and Why Is It a Problem Backlink overoptimization happens when your link building tactics become too aggressive or unnatural, making it obvious to search engines that...
Backlink Jealousy Is Real—But You Can Use It to Win Ever found yourself staring at a competitor’s blog and wondering, “How the heck did they get *that* link?” I’ve been...
