Why Outreach Fails (and What to Do Instead) I’ve sent hundreds of cold emails. At first, my response rate was somewhere between “crickets” and “unsubscribe.” Turns out, most backlink outreach...
Why Your Backlink Profile Needs to Be Google Proof Google updates its algorithms more often than most people change their phone cases. Each update can wipe out sites relying on...
The First Click Should Feel Like a Warm Hug Imagine someone clicks your event ad or email link. They land on your page... and what do they see? A chaotic...
Your Event Deserves More Than a Homepage Mention Let’s be real: putting your event on the homepage with a tiny banner and hoping people notice it is like whispering at...
Email Isn’t Dead—It Just Needs a Better Subject Line You’ve heard the rumors—“Email marketing is dead.” Yeah, right. If email’s a ghost, it’s the kind that still gets a 420%...
First Impressions Don’t Start at the Door If you think the attendee experience begins when they arrive at your venue, think again. It starts online—the moment they stumble across your...
Are Unlinked Mentions Worth Anything? You get featured in a big article. Your brand name is there in bold. But no link. Disappointing, right? That was me in 2022—mentioned on...
Why Emails Still Matter in a World of TikToks and Tweets Social media might grab the spotlight, but email is still where the magic happens. Why? Because it lands straight...
Why Backlink Analysis Matters More Than Ever Backlinks are like votes for your site—but not all votes are good ones. Some links lift you up, while others quietly drag you...
