How Product Bundling Can Increase Your Online Store Profits

    Imagine walking into a store to buy a toothbrush and walking out with toothpaste, mouthwash, and a dental floss pack. You didn’t plan it—but the offer was too good to pass up. That’s the power of product bundling, and your online store can use it to work the same magic.

    In this article, I’ll walk you through how bundling works, different types of bundles, and how I personally used this strategy to boost the revenue of a client’s store by over 30% in just 3 weeks.

    What Is Product Bundling?

    Product bundling is the practice of selling multiple products together as a single combined unit, often at a slight discount or with added convenience. The goal? Encourage customers to buy more in one go, increasing your Average Order Value (AOV) while delivering more value to them.

    Why Product Bundling Works So Well

    • Perceived value: Bundles often feel like deals, even if the discount is small.
    • Convenience: Customers love ready-made combinations that solve problems fast.
    • Fewer decisions: Bundles reduce decision fatigue and shorten the buying journey.
    • Impulse triggers: “You might as well grab the combo for just $4 more!”

    In my experience, many shoppers are happy to spend more when the offer feels logical and valuable. They just need the nudge.

    Types of Bundling That Drive Conversions

    1. Pure Bundles

    All products are only available as a bundle. For example: “Complete Skincare Kit” with cleanser, toner, and serum. This works great for curated collections or gift boxes.

    2. Mixed Bundles

    Products are sold separately and as part of a bundle. You might sell a water bottle individually and also offer a bundle with a bottle, a filter, and a case at a slightly lower price.

    3. BOGO Bundles

    Buy one, get one offers fall under this. E.g., “Buy 2 T-shirts, Get 1 Free.” It’s a classic way to increase item quantity and move more inventory.

    4. “Complete the Set” Bundles

    Suggest complementary items based on the customer’s cart. If they buy a phone, offer a charger, case, and screen protector as a bundle add-on.

    5. Time-Limited or Seasonal Bundles

    These create urgency: “Holiday Coffee Gift Set – 3 Flavors + Mug – 20% Off Until Sunday.”

    Real-Life Example: My Client’s Bundle Win

    I worked with an online pet supply shop that sold dog grooming products. We bundled shampoo, conditioner, and a paw-cleaning glove into a “Pup Pamper Pack.”

    • Before: Average order value was $18
    • After the bundle: Average jumped to $24.70
    • Conversion rate stayed the same, but revenue per visitor increased

    The best part? Customers left rave reviews saying the bundle felt thoughtful and saved them time. That’s a win-win.

    Where and How to Display Your Bundles

    • Product pages: Right below the main item — “Complete Your Set”
    • Homepage: Promote limited-time bundles with banners
    • Checkout page: Use last-minute bundling with “Frequently Bought Together” offers
    • Email campaigns: Send bundle offers to past buyers based on what they purchased

    Tools to Help You Bundle Like a Pro

    • Bundler.app – Smart bundling for Shopify stores
    • Bold Bundles – Offers mix & match, discounts, and advanced control
    • ReConvert – Great for upsells and post-purchase bundles

    Best Practices for Effective Bundling

    • Keep bundles logical and complementary
    • Use clear pricing — show original vs. bundle savings
    • Include visuals of the full set
    • Test multiple variations to see what converts best

    My Final Advice

    Bundling isn't about tricking customers—it’s about helping them discover more of your products in a way that feels natural and rewarding. Think of it as a way to curate value.

    Start small: bundle 2–3 of your bestsellers, create a clear name for the set, and feature it on your homepage. Then watch your AOV quietly climb while customers thank you for making their lives easier.